SERVICES

Leveraging our IMMRS(iv)E techniques, we find what makes your property special. We step away from the idea of typical snapshot evaluations and experience it all ourselves to discover the stories of your staff and guests, and bring them to life. As marketing and business strategy experts, we're armed with a unique perspective that builds powerful strategies that drive growth for your hotel or resort.

We provide your team with public relations, marketing, and branding strategies based off our experience on your property. This report includes ideas and recommendations for optimizations for the guest experience including:

Aesthetics & Accommodations
Services on Site
Food & Drinks
Local Culture & Partnership Opportunities

We curate a scope of work tailored to your property's specific needs. After your initial consultation, our team will solidify a proposal that includes a scope of work where you'll be able to rank your main focus areas in order of prioritized importance that will be included in your IMMRS(iv)E Report Card and Strategy following our experience.

Situation Analysis

We uncover the distinctive essence of your property by discovering your property's why. By experiencing everything firsthand, we learn the captivating stories of your staff and guests and bring that to you in a way that you can utilize to differentiate your brand.

Includes: SWOT Analysis, a minimum of 5 stories that highlight the essence and why of your property, and a breakdown audit of our experiences throughout our immersion.

Brand Positioning

We assess your existing brand infrastructure, followed by collaborative efforts to develop or align your property's brand. We focus on key elements such as your mission and values, tone, brand personality, sonic identity, and application on-site.

Includes: All strategic documents (Brand Audit Report - Brand Mission, Values, Tone, Application, Personality, Personas, Sonic Identity, & Application On-Site - along with a Brand Audit Report Training), business intent documentation, and communications material.

Strategic Consulting

Drawing upon our experience on your property, we provide fresh marketing and public relations strategies along with recommendations to optimize the guest experience including aesthetics and accommodations, services, food, local culture, and partnerships that highlight your strengths. We always make sure to strategically align with you on clear, measurable goals.

Marketing Strategy: Insights on target audiences, online presence, digital advertising, traditional marketing channels, and customer relationship management, helping hotels attract and retain guests, stand out from competitors, and achieve their business objectives.

Public Relations Strategy: Unearth meaningful opportunities for storytelling, develop media lists for your target audience, organize media calendars based on seasonality, tap into industry trends, and begin sharing the right message for your property that will set you apart from the crowded hospitality space.

The Guest Experience: Audit guest experience including aesthetics, accommodations, services on-site, food and drink, local culture, and partnership opportunities.

Collaborative ideation and future-state visioning

Crawl/Walk/Run Recommendations

Ready to get started?

Initial kick-off meeting
Evaluation and client assessment
Review of existing research
Onsite immersion & interaction
Crafting & reviewing your strategy
Follow-up requests for further documentation (max 3 as needed)
Recommendations regarding existing work and opportunities

SERVICES

Situation Analysis

Brand Positioning

Integrated Communications Strategy

Strategic Consulting

Ready to get started?

Download our PDF for more information.

Explore insights from our consultants in our blog

Hospitality Hotshots, brought to you by IMMRSE Partners.